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Google My Business Optimization; Let's get started with a definition Long tail keywords are search queries usually consisting of two or more words that narrow down the focus of the search results and bring up more specific results Long tail keywords are also often lower difficulty and lower volume To understand this better, let's also define head keywordsDefinition Impressions are when an advertisement or any other form of digital media renders on a user's screenImpressions are not actionbased and are merely defined by a user potentially seeing the advertisement, making CPM campaigns ideal for businesses intent on spreading brand awareness Impressions In Digital Marketing Digital Marketing 101 An Introduction To Seo Keyword definition in digital marketing